Of all the questions I receive from savvy business owners like yourselves, the one I hear most often is, “How can writers write in my voice?”, and “How can writers write for my subject area if they have no experience in it?”
The Content Roll team currently produces dozens of high-quality articles each month for customers in a wide variety of industries, with all different preferences, expertises, styles, and tones.
Our customers always find this hard to believe until they see it actually work.
So how does it work, and how can it work for you and your brand as well? Read on to learn that it is possible to outsource writing without sacrificing quality and style.
What Is a “Good Writer,” Anyway?
You care immensely about your brand and how it is portrayed to your audience, so naturally you want a “good” writer to help you with your content.
But “What is a ‘good writer,’ anyway?”
A good writer creates the kind of content that suits your specifications, meets your needs, and fits your style. In other words, it’s subjective. And that’s why your best option is not to find good writers for your brand, but to create good writers for your brand. The advantage of the creating good writers over finding them is that you can teach someone exactly what kind of content you like so that they begin to create it without you writing or directing every article.
But if you are looking for a “good writer” (i.e. a writer who writes in the style you prefer without any training or editing, and/or someone who has a background in your niche or industry), then you will probably be looking forever, lamenting all the while about the lack of “good writers” out there. There is a better way to get what you want.
Identifying Your Style
You have two main options for having that flawless, on-time, beautiful, and informative prose on your website that you dream about. We will get to that in a minute. But whichever way you choose, you’re going to have to spend some time studying your own style and what it is you prefer in writing. If you can’t articulate what you’re looking for, how can you ask a writer to create it? With a little awareness and observation, you can start to see some recurring patterns and similarities in the writing you enjoy sharing with your audience.
Here’s one great way to do this:
Look at the websites you like to read, whether they are business-related, personal, news-related, etc. What do you like about these websites and why do you read them over their competitors? What similarity in writing style do you see among them?
Here’s some examples: maybe they use a lot of visuals, like in Waitbutwhy.com or Buzzfeed. Maybe they have a very colloquial style. Maybe they are very actionable, personal, or long and detailed like WPCurve. Maybe they are good at breaking down really complex concepts or maybe they don’t break things down into bite-sized pieces, and that’s what you like about it.
The first step is to take responsibility for your part of this effort by determining what it is you’re looking for. By doing so, you can clearly communicate your expectations and preferences to your new writer(s).
Once you have found some things you like in writing, as well as some examples you can share, I recommend writing them down. The more information you can give to your content producer, the more likely you are to receive an output from the writer that is consistent with what you are looking for.
This “guide” that you put together is a great resource for Content Roll as we begin to write content for your brand.
Quick tip: be sure that it is clear even to someone other than yourself and your team what you mean. Don’t write any little notes that only you would understand or abbreviations that are obscure. The clearer this document is, the sooner your writer will get it right.
After you’ve done this, you have two options to produce your content.
Your Two Options for Creating Kickass Content for Your Brand
Option 1: Show me the money.
So many business owners come to me asking how to find good writers who are also cheap. You don’t get quality clothing that is also cheap. You don’t get quality hotels that are also cheap. And you don’t get quality writers that are also cheap. You get what you pay for. And if you want a qualified and capable writer that you don’t have to manage, train, or worry about, you should increase your budget.
It’s all about priorities and budgeting. If you want to go this route, look at your budget and find some money you can allocate to pay a great freelance writer instead.
Another thing: it’s more realistic to find a good writer and train them in your subject matter than it is to find a good writer who also happens to know about your niche. People often have a line of reasoning that resembles the following: I wouldn’t be able to write about a subject matter with which I am unfamiliar, therefore my writer can’t do that, either. I must find a writer who already knows this stuff.
But the fact is that writers write about stuff they don’t know much about all the time. It’s a huge part of their jobs. When you only search for that unicorn of a writer who is a great writer, is reliable, and also knows about your subject matter, you are greatly limiting your applicant pool. Not to mention they will probably cost an arm and a leg.
Instead, create another document that gives a good writer and competent systems-follower everything they need to be able to research within your subject matter, industry, or niche. You will likely have to look over their content before publishing, especially in the beginning. But it’s worth it to be able to have this content produced properly and not have to spend an arm and a leg finding the one person who already knows your subject matter.
Option 2: Hire Content Roll.
Fortunately there is a better way than scouring the earth for the one person who naturally writes the way that you naturally write or prefer your content written. That way is the Content Roll way.
Here’s how it works:
- Provide Content Roll with preliminary information based on the section above: do you have writing samples that they can look to for an indication of your style? Can you create document with info about the style you prefer? Do you have an outline in mind that you can share? All of this will ensure that the content is as closely aligned to your expectations as possible.
- Once our team submits your completed content to you, you will provide us with your feedback on what you’d like changed. I always tell new clients that the first piece of content will almost be guaranteed NOT to hit the mark, because we’ve never written for your brand before. But our process means that we learn from you valuable feedback and revisions. We keep notes of your direction in our database to refer to each time we produce content for your brand. This means that the content we produce for you gets better and better each time.
- Some clients may want to make additional tweaks themselves before the content goes live. This is especially true for more technical subjects for which a highly qualified expert in a specialized field is required. For most customers, your content will be ready to publish!
As you can see, finding a great writer has some of the same implications as finding pretty much anything else you might need for your business: you have to acknowledge and accept the importance of determining what you’re looking for to get the best results. This is the step many people skip in producing content for their brand, but it’s the most important part.
After that, our proven system for producing high-quality content in a wide variety of niches, industries, and styles is a great solution for those looking to minimize both their expense and their time commitment in providing this content for their audiences.
Are you ready to get started publishing high-quality content on your blog? Start your Content Roll subscription today by clicking here!